Hi
Donors look for the following characteristics in an NGO before donating.
- Credibility of the NGO
- Certifications, which adds to the credibility
- Tax exemption methods
- Easy way to donate, preferably online.
In order to increase the Credibility of your NGO, you need to get Certifications.
Your NGO should have its own bank account and also PAN number. You need to draw up the trust Deed before applying for bank account. Consult a Chartered to draft the Trust Deed. Amateur drafts get rejected. My first draft was rejected by SBI. For the next one I consulted a Chartered Accountant.
Do get certified to provide FORM 80G which allows Tax exemptions for donors.
Having few high profile people with clean image associated with your NGO certainly increases trustworthiness of your NGO.
Create an online donation page which can be easily shared through social media / email and customers can pay easily through their mobile devices.
The ease of payment increases the chance of fund raising.
Payrexx is one such online payment tool which many International Non profit organizations are using.
